![]() ![]() You can continue growing your knowledge well into your career and still have a lot of additional topics that you can learn about and practice. Plus, the nice thing about being a T-Shaped marketer is that the learning never stops. This means that even if a digital marketer specializes in programmatic advertising, they can still touch on projects that require coding and offer their knowledge and input to those areas.īy learning to code, one can enhance their marketing toolkit and be able to have a wide variety of tactics that they can offer. Not to mention that your positioning as a marketer will be affected as you can use this to raise your value and gain a better impression of your ability and skills.Ī T-Shaped marketer is someone who is flexible with extensive knowledge in multiple digital marketing tactics, but is deeply specialized in a few areas. The HTML language can help with this, and thus allow you to give your company a jump start into implementing SEO practices and getting your desired results. Coding allows you to handle more technical aspects of websites including meta descriptions, title tags, ALT tags, and keywords. You can also ask developers to explain certain coding tools so you can reach a better understanding of the subject.Īny business would jump at the opportunity to raise SEO, and knowing how to code can be another method for marketers to achieve that. You can also use your basic knowledge in coding as a starting point for further conversation to improve your knowledge. Learning to code helps inform marketers of the processes that make their digital tools function, and can help you better navigate the conversation around having a stake in the developer's implementations rather than agreeing to everything they say. One of the worst feelings when speaking with a group of people can be being involved in a conversation that you know/understand nothing about. In the long run, this will help you save lots of time and money spent on having someone else come help you with small issues. By learning code, marketers can see the amount of impact they can make even just by knowing basic skills. ![]() If some text just isn't looking right or if any media formatting isn't working out in your digital platforms, it's best to have it fixed right away. Why marketers should learn the basics of coding: This million-dollar question brings this million-dollar answer: yes! And here's why. Even though code is fundamental to the presence of digital marketing, should marketers really be learning how to code? Hence, this brings up the topic for today. ![]() So when their fellow developer team gives them a help ticket with a wait queue of 3-5 business days, matters must be taken into their own hands. Perhaps they need to fix up a website page or need help launching a campaign in the next few hours. ![]() And they only continue to get more advanced.īut sometimes marketers find themselves on a time crunch. The scope of our digital design and communication channels has expanded tremendously thanks to web developers, IT specialists, management information systems professionals, and more. What is this magic exactly? It's the code making our websites, emails, apps, and other platforms run. As marketers have evolved and embraced the presence of digital marketing over time, there's a big desire to understand the magic taking place behind our digital tools. ![]()
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